Josh Rubenoff

Hey there! I am a product designer and organizational culture enthusiast who lives in Oakland, CA.

Most recently, I was a design lead at San Francisco Digital Services. Before that, I worked at a series of enterprise software companies, most often as the first designer.

I believe I can make the most impact by building tools that improve the whole team’s chances of shipping great work. To that end, I spend a lot of time thinking about culture, process, and design infrastructure.


Shortcuts in Screendoor

Read this case study first

Building a better form‑builder

Creating design tools for government

DOBT Style Guide

A company-wide design system

Other case studies

Product design work, 2010–2015


A list of everything else

Design exercises


Grade your waiter


A budget planner for kids

Design writing

Professional pasts and futures

How I describe my work

Naming (and renaming) design tasks

How to remember what you cared about last week

Project management tools and creative thinking

Comment threads are linear, but design is messy

The co-option of UX

If everything is UX, then nothing is

Other writing

How DOBT worked remotely

A handbook for a small remote startup

The resilience of remote teams

On cultural trade-offs


Reflecting on a severe blind spot

How to become a more adventurous filmgoer

Get out of your comfort zone

Brittle dude

I’ve broken a lot of bones


James Nguyen

Director of Birdemic

Tommy Wiseau

Director of The Room